Health Clubs

Step Aerobics is a great, simple way to boost your metabolism, work your cardiovascular system, and lose weight. This step trainer comes with a durable, non slip surface and adjusts from four inches all the way up to eight, to accommodate users of all fitness levels. When you’re done, the whole system is compact enough to conveniently slide under your bed or store in your closet.

j/fit Health Club Step (Gray/Black)

Fitness industry specialists Stephen Tharrett and James Peterson present the most comprehensive blueprint ever created for developing, leading, managing, and operating a successful health fitness business.

The book is separated into seven distinct sections representing the primary skill sets needed to succeed as a leader and manager in the health/fitness club industry. Each section contains these and other key topics: Introduction to the Health/Fitness Industry (history, current practices and trends, attitudes and attributes of the consumer/club member); Membership in the Health/Fitness Club Industry (defining the differences between a member and a customer, types of memberships, packaging of memberships, pricing strategies, branding, marketing, sales management); Membership Retention in the Health/Fitness Club Industry (the value of a membership and retention, variables known to influence attrition and retention, creating and defining positive club-based experiences, defining and creating a service culture, programming for health/fitness clubs); The Health/Fitness Club Business (legal business structure, business operating models, getting started, financial models and tools, budgeting, forecasting, and driving profitability, buying, leasing, selling, and raising capital); Staffing Issues in the Health/Fitness Club Industry (employees versus independent contractors, compensation, benefits, education and skill competency, organizational alignment, team building and recruitment); Facilities and Equipment in the Health/Fitness Club Industry (designing and construction, cardiovascular, selectorized/variable resistance, free-weight, purchase or lease equipment); Operational Practices in the Health/Fitness Club Industry (risk management, operating practice, front-desk, child-care, fitness, aquatics, tennis, locker rooms, laundry, housecleaning, accounting, types of spas, spa facilities and features, space requirements, financial parameters, spa staff).

Also includes sections on the international health/fitness club industry, the future of the health/fitness club industry, case studies, and eighteen thoughtfully organized appendices covering everything from the various industry associations and organizations to sample job descriptions and member satisfaction surveys.

Students and young professionals can rely on the most current and up-to-date information available in the industry contained in this text, and seasoned industry professionals who wish to expand their knowledge into areas where they may not have as much experience will find Fitness Management an invaluable resource.

Fitness Management: A Comprehensive Resource for Developing, Leading, Managing, and Operating a Successful Health/Fitness Club

In today’s world, a club needs to offer more than state-of-the-art equipment and certified fitness instructors to recruit and retain members. You need something that will appeal to your members and keep them coming back. In Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas, you will learn how to utilize programming to meet your strategic and financial goals. Written by internationally-respected programming consultant Sandy Coffman, this book will teach you exactly what programming is and how to make it work for you.

Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas presents more than 100 ready-to-use programs for use in fitness centers, group exercise studios, pools, gyms, and classrooms. The programs are designed to get hundreds of new members involved immediately. But the text is far more than just a program recipe book. Coffman addresses the challenges faced in programming, including teaching skills, communication skills, marketing techniques, and follow-up procedures. Her advice will help you design programs that unite members with common interests and abilities and foster a sense of belonging and commitment. Such programming leads to increased participation, reduced attrition, greater retention, more referrals, less downtime, and improved staff productivity.

The text will first lay the foundation for programming by presenting the key principles and concepts that need to be considered. Part I explores

-the five steps to programming success,

-the 10 keys to member retention,

-hiring and training the right people,

-why a program director is needed,

-internal and external promotions, and

-niche marketing.

By understanding and using the information in Part I, you can successfully implement the programs in Part II. Here you will find 101 actual programs, with numerous variations—including ideas for court sports, group exercise, and programs aimed at adults, families, kids, seniors, and women, covering a broad range of fitness levels, from beginners and intermediates to advanced participants. It also includes programming for specific time frames, such as the holiday season, spring, or summer. An activity finder located in the front of the text makes it easy to find programs based on criteria ranging from the type of activity or member to the type of special event.

In addition to providing vital information for planning your programs, Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas comes with a CD-ROM containing more than 60 files that will help you create support materials to get your programs started. You will find printable quizzes, flyers, score cards, invitations, scoring systems, round robin tournament schedules, and logos—most of which can be customized to include information specific to your facility, such as logo, contact names, dates, times, and more. Additional files provide templates to create T-shirts, buttons, and other promotional pieces. Headings and icons in the text indicate when to refer to the CD-ROM for certain materials.

When it comes to enhancing your club offerings, follow the expert programming advice from Sandy Coffman. With it you will be able to create, implement, and deliver successful programs that will attract and retain new members and ultimately make your club a greater success.

Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas